Anouk Kruithof - Pixel Stress, RVB Books, 2013, Kruithof
Anouk Kruithof - Pixel Stress, josefchladek.com
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Soft cover, stapled, with a rubber band, edition of 1000.
"On the 18th of April 2013, Anouk Kruithof and two assistants went to Wall Street in New York City and built a temporary installation of 14 framed prints of different sizes on the edge of the city’s pavement. The prints looked like pixelated monochromes, but were in fact illustrations blown up to a maximum size (3200% in Photoshop) of images found by using Google, searching the word “stress”. Anouk Kruithof asked pedestrians to look at the installation and then had conversations about the pixelated monochromes, the meaning of this project and the potential interpretations of the work. Kruithof asked the people involved if they would like to buy a print, both engaging a commercial gesture and condemning the scarcity of the city dwellers encounterings.
She sold 8 of the 14 prints bought by 7 participants when the day’s rain warded off further efforts. Kruithof is not allowed to conduct monetary transactions, so that once a participant told her a price for the print, she actually gave it away for free, thus creating an imaginary sale." (from the publisher)
"At this point, you might be asking yourself what answers or conclusions, or what kind of story, do we, the ones outside of the project, take with us, when engaging with Kruithof’s “Pixel Stress”? But as it is with any good work of art, there are no definite answers, final conclusions, or straightforward stories. Kruithof’s photographic and conceptual thinking does not strive for plainspoken obviousness in general and particularly regarding the notions of stress, value or exchange." (Sabrina Mandanici, paintingisdead.com)
Pages: 100
Place: Paris
Year: 2013
Publisher: RVB Books
Size: 21 × 32 cm (approx.)
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