Ladislav Sutnar - Visual Design in Action - Principles, Purposes, Hastings House, 1961, Sutnar
Ladislav Sutnar - Visual Design in Action - Principles, Purposes, josefchladek.com
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Hardcover cloth bound with dust jacket, signed and dated (1967) by Sutnar.
Text, 7 pt. Ionic italic, heads 8 pt. Ionic roman and Spartan heavy, set by Sterlip Press, Inc., New York Engravings by Capital-Majestic Photo-Engraving Corporation, New York Letterpress printing on Champion Kromekote cast coated enamel with dull black ink by Sterlip Press, Inc., New York; offset printing of introductory and closing pages, of color portfolios by Lynn Art Offset Company, New York Bound in Holliston Mills Lynton natural cloth by Russell-Rutter Company, New York Book jacket printed on Champion Ariel Lynnfield by Lynn Art Offset Company, New York Published 1961 by Hastings House Publishers, New York (from the imprint)
While other 20th-century graphic designers are better known today, few have contributed in a more profound way to the literature of graphic design than the Czech émigré Ladislav Sutnar (1897–1976). When he came to the United States in 1939, Sutnar brought with him a love for communicating information and he created an entire discipline that we now call information graphics, or data visualization. As a designer, he was ahead of his time.
The book in which he laid out his graphic design principles — grounded in rationality, with a focus on type and a sharply edited palette — is Ladislav Sutnar: Visual Design in Action. Published in 1961 to accompany an exhibition of the same name, the book was was precisely designed by Sutnar himself and illustrated using his own work. The result was a publication that was not only rational but beautiful. Visual Design in Action has long been out of print, but it has never been forgotten by those who appreciate the way that ideas, design, and print production enduringly complement one another. (from the campaign to reprint the book)
Pages: 188
Place: New York
Year: 1961
Publisher: Hastings House
Size: 22 × 32 cm (approx.)
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