Brad Feuerhelm - Soft Touch, CHACO, 2016, Feuerhelm
Brad Feuerhelm - Soft Touch, josefchladek.com
Sample page 1 for book "Feuerhelm, Brad – Brad Feuerhelm - Soft Touch", josefchladek.com
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Softcover with vinyl stickers, limited Handmade Edition of 250. Images, Text & Project: Brad Feuerhelm, book Concept & Design: Verónica Fieiras & Martín Bollati.
„Soft Touch re-works images pulled from various magazines and re-formatted into a sticker album where what remains becomes a comment on the use of empathy within photography and its economy of mass distribution.
Considering the image consumer and image collection practices, the book highlights a cultural interest in the horror that photography can apply in its negated subjects: Biometrics, pixilation, obfuscation and censor bars.
Giving access to an already collected and filled album, Soft Touch becomes a meta-experience of collecting what another once collected and as a consequence, a contemporary photographic practice of accumulation.“
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