Place: Wien / Köln
Publisher: Generali Foundation / König
Size: x cm (approx.)
Sweet Violence and Tragedy of a Venus are linked by Ivekovic's central theme: a reflection on how strongly everyday routines and the (self-)perception of women, in particular, are predetermined by media stereotypes, celebrity cults, advertising, and fashion, and on how social conventions inscribe themselves in the creation of both private and public images. In juxtaposing magazine pictures with the artist's private photos, the series "Dvostruki zivot" (Double Life), 1975, and "Slatki zivot" (Sweet Life), 1975-76, pursue a strategy similar to that of Tragedy of a Venus, while the videos Instrukcije br. 1 (Instructions No. 1), 1976, and Make Up-Make Down, 1976, present exaggerated female beauty rituals. (mutualart.com)
Softcover, reprint of the catalogue by Galerija suvremene umjetnosti, December 1976 (issued in 500 copies), printrun 600.